The Ask: Visa and Commerce Bank wanted to show appreciation for their top Kansas City point earners around the 2023 NFL Draft.
The Solve: We took over an old train depot in KC to throw the official watch party hosted by none other than Travis Kelce. The night was filled with custom experiences surrounding KC BBQ and football.
My Role: Creative direction / Concept / production
Our activation had multiple fan engagements around the draft including Q&A with Travis, custom gift kits, NFL Draft screening and a BBQ sauce challenge with two of K.C’s top pit masters going head to head to win the sauce champion’s belt.