The Ask: Coke wanted content to celebrate the college football playoffs.
The Solve: Our insights showed that fans were just as excited ( if not more ) for the bowl games as they were the holidays. Since the holiday season lined up with the timing of the games we created a content series that spread bowl season cheer with alumni and music group Home Free.
My Role: Original concept / creative direction / art direction
Results: Total views after 5 days was 1.5 million with a 515% increase from the previous year’s campaign.
