The Ask: USAA wanted to celebrate their 100 year anniversary that would highlight their relationship with families and their military connection.
The Solve: Because innovation has fueled USAA as a company for 100 years we wanted to draw a parallel with military innovations from the past 100 years. Our solve was to create a traveling innovation lab we named “Fort innovate” that toured across the United States. Our main target was family with an emphasis on the kids as they are the next generation of innovators. The STEM inspired lab allowed kids and their families to solve task using the military innovations as their tools.
My Role: Original concepts / creative lead
Intro video: We produced a intro video to explain what Fort Innovate was all about and how we wanted the kids to interact with the space.
