CHOOSE ATL

The Ask: The city of Atlanta needed a way to showcase the creative talent coming out of Atlanta in order to attract new workers.
The Solve: We launched a new streaming platform called THEA at SXSW. THEA is Atlanta’s own platform that showcases the opportunities and creative content within the city.
My Role: Original concept / creative direction / event production

The Launch: The event was kicked off with Ludacris to talk tech, entertainment and the city of Atlanta.

USAA SALUTE TO SERVICE

The Ask: USAA wanted to use their NFL sponsorship to show that they honor and support the military and their USAA members.
The Solve: We created content that tied the two together through storytelling with NFL players
MY Role: creative direction

BASKIN ROBINS

The Ask: Baskin-Robbins wanted to promote their brand in a new light showcasing the “fun” in their 31 flavors and toppings.
The Solve: We hurled 6-foot-tall-toppings 100 feet through the air into a cup, and turned the spectacle into delicious digital content. Our Facebook tab allowed people to vote on their favorite toppings.
MY Role: Original concept / creative direction

COKE x E-MLS

The Ask: Coke wanted to create a big moment for their sponsorship for the E-MLS Cup.
The Solve: We took over the Moody Theater during SXSW for fans to watch the live E-MLS tournament. The event included a live music performance too kick off the event, sampling, open-play stations to play FIFA22, Austin FC drumline, live broadcast, Customized Coke x MLS jerseys.
My Role: Creative direction.

INTERFACE

The Ask: Interface carpet wanted to educate B2B prospects on how their design process works.
The Solve: Instead of a typical PDF we created an animated video to showcase the creativity of the brand and what inspires their designers.
My Role: Original concept / Creative direction.
Award: Silver Addy

WINN-DIXIE

The Ask: Winn-Dixie had a large decline in meat sales so they were looking for a big idea to bring them back.
The Solve: We brought back a nostalgic Winn Dixie campaign from the 60’s touting Winn Dixie as “The Beef People” We wanted to put on a modern spin to make the campaign relevant for new customers and spark nostalgia with current shoppers.
My Role: Original concept / Creative direction.
Results: 2.4% lift in meat sales year after year and a 6.4% increase in number of units sold over the same period.