The Ask: T-Mobile wanted to create a big NYE splash. The catch however was the World was still in the throes of the pandemic.
The Solve: With the insight of T-Mobile being the sponsor for Justin Bieber’s upcoming tour we decided to throw a NYE concert at the Beverly Hilton Hotel in L.A. The show was live-streamed taking over the hotel with T-Mobile magenta lighting, pyrotechnics and a 150-drone show.
My Role: Creative direction / art direction
Documentary: With all the media buzz leading up to the show, a documentary was created by Amazon.
