The Ask: Visa asked for an exclusive digital experience for its top cardholders during the 2022 FIFA World Cup.
The Solve: With limited attendance in Doha, the team launched Visa All Access—a digital hub combining 3D environments,
AR and video to give fans virtual stadium tours, exclusive content and behind-the-scenes access from anywhere in the world.
My Role: Original concepts / creative lead / oversaw video shoot in Doha, Qatar
Intro Video: While in Qatar, we produced a custom intro video that was distributed to cardholders via email and amplified across social platforms to build anticipation for the All Access experience.
Custom iconography system
Virtual AR Stadium Tour: Explore eight groundbreaking stadiums in augmented reality with extra behind-the-scenes details. We visited Doha to create AR content for all 8 stadiums, allowing fans to see the pitch, locker rooms, player tunnels, and VIP areas.
Livestrems: Our host Vanessa Huppenkothen interviewed legendary players in our 2 types of livestreams. The Center Circle stream took place on the pitch prior to a match where our host would walk and talk with the talent to the center pitch. Beyond the match was more of a formal interview with players. All live streams were archived once the live stream was aired.
Trophy Selfie: We enhanced the experience with interactive elements like the virtual trophy feature, allowing fans to take selfies from home and share them across their social channels.
Watch Party: For the Championship World Cup match we wanted to create a unique memorable event for card holders. We hosted the final watch party at the top of One World Trade Tower. Top members in the New York / New Jersey area were invited for a unique Visa experience with a brunch buffet, a full bar, talent engagement with Jozy Altidore / Brandi Chastain and custom gift bags.
