The Ask: Visa came to us with the ask on how to give their top card members an exclusive 2022 World Cup experience in the digital space.
The Solve: With the insight that the 2022 World Cup would have a lower international attendance in Doha, we wanted to bring the tournament to Visa members.
We created a digital hub (Visa All Access) where guest could virtually tour all Doha stadiums, go behind-the-scenes at World Cup matches, watch livestreams with legendary players.
My Role: Original concepts / creative lead / oversaw video shoot in Doha, Qatar
Intro Video: Our intro video showcased here teased what fans will experience on the platform. While in Qatar our team capture additional content to create the video.
Icon system: While creating the All Access Platform our team created an original iconograpy system that paired with the new Visa brand.
Virtual AR Stadium Tour: Eight revolutionary stadiums, fully explorable in augmented reality and supplemented with behind-the-scenes information. We traveled to Doha to shoot AR content of all 8 stadiums so fans could explore the Pitch, behind-the-scenes such as the locker rooms, player tunnels and Vip.
Trophy Selfie: We added additional interactive elements such as the virtual trophy experience where fans could take a selfie from home and share out via their social channels.
Site design: Our team designed the Visa All Access site that hosted live streams, virtual stadium tours and additional content only Visa cardholders could access.
Livestrems: Our host Vanessa Huppenkothen interviewed legendary players in our 2 types of livestreams. The Center Circle stream took place on the pitch prior to a match where our host would walk and talk with the talent to the center pitch. Beyond the match was more of a formal interview with players. All live streams were archived once the live stream was aired.
Watch Party: For the Championship World Cup match we wanted to create a unique memorable event for card holders. We hosted the final watch party at the top of One World Trade Tower. Top members in the New York / New Jersey area were invited for a unique Visa experience with a brunch buffet, a full bar, talent engagement with Jozy Altidore / Brandi Chastain and custom gift bags.
