The Ask: Visa came to us with the ask on how to give their top card members an exclusive 2022 World Cup experience in the digital space.
The Solve: With the insight that the 2022 World Cup would have a lower international attendance in Doha, we wanted to bring the tournament to Visa members. We created a digital hub (Visa All Access) where guest could virtually tour all Doha stadiums, go behind-the-scenes at World Cup matches, watch livestreams with legendary players.
My Role: Original concepts / creative lead / oversaw video shoot in Doha, Qatar
Intro Video: While in Qatar, we produced a custom intro video that was distributed to cardholders via email and amplified across social platforms to build anticipation for the All Access experience.
Iconography system: We created a bespoke icon system that lived within our platform.
Virtual AR Stadium Tour: Explore eight groundbreaking stadiums in augmented reality with extra behind-the-scenes details. We visited Doha to create AR content for all 8 stadiums, allowing fans to see the pitch, locker rooms, player tunnels, and VIP areas.
Trophy Selfie: We enhanced the experience with interactive elements like the virtual trophy feature, allowing fans to take selfies from home and share them across their social channels.
Livestrems: Our host Vanessa Huppenkothen interviewed legendary players in our 2 types of livestreams. The Center Circle stream took place on the pitch prior to a match where our host would walk and talk with the talent to the center pitch. Beyond the match was more of a formal interview with players. All live streams were archived once the live stream was aired.
Site design: Our team designed the Visa All Access site, which featured live streams, virtual stadium tours, and exclusive content accessible only to Visa cardholders.
Watch Party: For the Championship World Cup match we wanted to create a unique memorable event for card holders. We hosted the final watch party at the top of One World Trade Tower. Top members in the New York / New Jersey area were invited for a unique Visa experience with a brunch buffet, a full bar, talent engagement with Jozy Altidore / Brandi Chastain and custom gift bags.
