The Ask: Create a campaign to drive awareness and favorability for Piedmont Hospital.
The Solve: Instead of going with the typical patient testimonial route we wanted to create something unique. The “Wall of Thanks” was created to serve as our backdrop and source for multiple patient stories rooted in gratitude for their care teams.
My Role: Original concept / creative lead

Social: We created a compelling series titled Quality Connects, which features authentic patient stories that emphasize their meaningful connections with healthcare providers and the dedicated Piedmont team.

Digital OOH