The Ask: Mizuno wanted to focus on telling April Ross’s story of motivation as an Olympic Volleyball player.
The Solve: Based on our insights we found that her mother motivated her whom had passed from breast cancer years prior. Learning this we amplified the story into becoming a bigger awareness campaign with women in sports who have had to face adversity dealing with breast cancer. We created the Project Zero campaign top tell the motivating stories of these women.
My Role: Creative direction / Original concept.
