The Ask: Our client, The Los Angeles Clippers came to our agency wanting a unique way to help them recruit Kevin Durant.
The Solve: We created a unique pitch unlike any of the other NBA teams. Insights pointed that KD was a big NBA2k gamer so we collaborated with the creators tp put KD in a Clippers jersey to showcase how he would fit into real game situations among some other team highlights.
My Role: Original Concept / Creative Direction.
This video was presented to Kevin Durant at Roc Nation during his decision time on what NBA team he wanted to go too. KD was heavily recruited by top notch celebrities, coaches and players. Unfortunately KD did not go to L.A. but the only presentation he mentioned he was "blown away" by was the Clippers. CSE worked hand in hand with head coach Doc Rivers and his coaching staff to gather all the right tools to approach KD. The presentation received accolades on ESPN and several other media channels.
Packaging: We packaged the presentation into a custom box with an inset iPad. At the time we knew all KD wanted was a ring so we created a custom coffee table book showcasing all the rings from the past years with a placeholder ring at the end with him and the Clippers.
