The ask: NFL star Cam Newton wanted to create an intimate cigar and restaurant lounge in his hometown of Atlanta.
Cam’s vision was to create a luxurious experience for guest in a space that gave a nod to the past.
The solve: We collaborated closely with Cam on bringing his vision to life. We touched every piece of developing the brand
from location scouting, designing the brand, collaborating with interior design firms to launching the space for the 2019 Super Bowl.
My role: Branding / video direction / event concepts / creative lead
We received the C2A award for branding and design of Fellaship.
Logo design and interior exploration.
Super Bowl recap: We were responsible for planning, executing and marketing 3 events for Super Bowl Weekend.
During Super Bowl Weekend in ATL, Cam Newton opens his cigar lounge Fellaship a block away from the Falcons stadium. Tag along to his big Super Bowl party, where all the stars came out to celebrate! #CamNewton #PrepareForTheDrip Follow Cam on Social Media! Twitter: https://twitter.com/CameronNewton/ Instagram: https://www.instagram.com/cameron1new...
