Sprite wanted to strengthen their relationship with the youth in the urban culture.
A social content platform was created that connected urban artist and reporters from Atlanta, Chicago and New York City. The reporters gathered short stories from over 150 artist, designers and musicians and housed them on the Sprite P.O.U.R. platform. This original content created organic sharing and brand endorsement.
An experiential event was then set up in Atlanta that drew in several content creators in the creative space to showcase their talents through music, art and technology. Interactive shirt screen-printing, a Sprite cocktail bar, art galleries and digital displays were placed throughout the event that showcased P.O.U.R. stories from other cities.